Consumer Marketing Intelligence Specialist

Entreprise: BRANA, S.A.

Type de contrat de travail:
Contrat à durée indéterminée

Secteur d'activité:

Localisation: Port-au-Prince, Haiti

Date d'embauche: 15 mars 2019

Publiée le: Feb 05, 2019


Consumer Marketing Intelligence Specialist at BRANA, S.A.

Description du poste:

Summary of Position
Consumer Marketing Intelligence Specialist must have good understanding of our Markets and Mapping, S/He will work closely with Sales, Trade Marketing and Marketing to innovate and influence the Market.
S/He be able to make a good research in order to train team and reinforce the impact of the Company in the market and
S/He will Create and provide consumer /Customer and market information in order to anticipate business needs and Opportunity to explore the Market need in the future/

Main Responsibilities
 Create and provide consumer and market information to act as strategic foundations for brands and channels
 Provide business solutions through a deep consumer and market understanding
 Grant consumer inspiration throughout the organization, bringing a consumers centricity focus
 Anticipate business needs and opportunities through market intelligence
 Defines and executes the right research and processes to fill knowledge gaps (market, consumer and competitors)
 Leverage Global guidelines and methodologies to have a common voice across the organization
 Builds CMI capability in OpCo, training teams on setting up research and analysing the outcomes
 Build yearly CMI calendar in line with OpCo’s needs and feeding into SP and AP cycles
 Supports local teams positioning, innovation and campaign research with briefing, validation and analysis of results
 Defines a clear Market Research plan for the different brands and channels, identifying opportunities to improve current ways of working
 Builds strong partnerships inside the business and maintains regular contact with them to understand and manage emerging and important issues
 Identifies, defines and answer the right question, making sure it is aligned with the strategy and the business needs
 Brings new thinking frameworks to existing research activities by challenging the internal team and the Market Research Agencies
 Incorporates multiple data sources to provide a framework for business planning and decision making

Qualifications requises:

Bachelor in Statistic, Commerce or related Field

3 to 5 years of experience

Analytical skills
Stakeholder Skills
Speak fluent French and English

 Handwritten Letter of expression of interest (1 page) (mandatory)
 Curriculum Vitae ; (mandatory)
 Criminal Record (mandatory)
 Other support materials

Only the shortlisted candidates will be called.

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