Brand Manager at BRANA, S.A.

Description du poste:

SUMMARY OF THE POSITION

Responsible for brand building and innovation programs through development, planning, execution, evaluation & refinement of individual brand strategies & objectives to ensure sustainable brand health, market share growth & profitability.

MAIN RESPONSIBILITIES AND TASKS OF THE POSITION

•The ability to create and embed a clear vision & strategy for sustainable, profitable growth of the category that drives Brand and Customer strategies.

•The ability to optimize Brand profitability and activity ROI in a sustainable way.

•The ability to consistently develop and drive Consumer-Inspired category, Brand strategies and plans, in order to win with the consumer and create competitive advantage.

•The ability to create and embed a clear Consumer-Inspired strategy for sustainable and profitable growth of the Brand, which provides a clear, consistent and effective direction to annual Brand plans.

•The ability to turn Brand Strategy into winning yearly plans that effectively coordinate all Brand activities to build Brand equity and deliver sustainable volume and profit.

•The ability to understand the company’s route to market, channel and customer strategies and their implications in order to incorporate them into Brand strategies and plans.

•The ability to develop effective through-the-line Brand content which can travel across touch points. The ability to connect branded content effectively to the most relevant consumer touch points.

•The ability to identify strategically relevant business opportunities and harness
consumer, shopper and customer insights to create and implement value creating
Brand, product, packaging and beer systems innovations.

•Excellent understanding of the full marketing mix.

•Excellent written and verbal communication skills.

•Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

•Execute strategies with cross-functional teams.

•Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.

•Any other task or duty required by the supervisor.

Qualifications requises:

Education
BS/MS Degree in Marketing or a related field

Competencies
French
English
Microsoft Word, Excel, Power Point et Outlook

Attitude
Leadership, Team Work, Communication, Planning and Execution, Entrepreneurship
Negotiation skills, Integrity

We are looking for someone who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

REQUIRED DOCUMENTS
 Handwritten Letter of expression of interest (1 page) (mandatory)
 Curriculum Vitae ; (mandatory)
 Criminal Record (mandatory)
 Other support materials (mandatory)

************************************

brana.rh@heineken.com